Brilliant Piece of Direct Mail
This is the most clever piece of direct mail marketing I’ve ever seen! A few weeks ago my wife and I decided that there was no reason to keep paying for a home phone that we never used. I always call her cell phone and vice versa so we cancelled our service with the local phone provider BellSouth.
A week or so later I received a pink envelope in the mail that looked very much like an envelope for a Hallmark card. My wife was curious so she opened and was quite scared at first (keep in mind it was addressed to me). Check it out. It was a 4 way folded card:
Front
Middle
Inside
Categories: Direct Mail Marketing
Reminds me of the marriage invitations Cingular and AT&T wireless sent out a few years ago when they merged.
Did it make you re-order your service?
No, the package didn’t really appeal to me as I already have an 8Mbps cable modem ISP and they don’t offer that level of speed. I do a lot of crawling from home.