tony spencer

Today Todd wrote an excellent piece on website value and since I’ve been spending a great deal of time and money lately trying to aquire older sites purely for their Google juice I thought I could share my crude algorithm for scoring domains based purely on their “oldness” and linkage. This won’t tell you what you should pay for a domain but if you write code to hunt down potential buys it will help you sort through a large list and find the cream of the crop:

if pagerank == 0
     score = 0
else
     score = backLinkCount
     score = score + eduCount * 50
     score = score + govCount * 50
     score = score + milCount * 50

     if domain is more than one year old
          score = score * 5 * yearsOld

     if domain is older than 2003 (my estimate for sandbox birth)
          score = score * 10

Crawl through your list of domains of interest, calculate the score, sort by score descending, and start buying!